Following our initial presentation of  ’Untitled‘ – the very first fragrance from the Maison Martin Margiela - A BLOG is excited to offer the official promotional video from the house.

The video (below) is a montage of many different pieces of footage, and is dotted with flickers of iconic imagery from the Margiela archives – including a backstage paintbrush makeup application, the tattered, fluttering flag announcing an early collection show, and the image of a masked models gliding down the catwalk. The number ’3′ is encircled and interspersed at different points, placing fragrance as the third line in Margiela’s stable of twenty two elements. This is coupled with new footage featuring the process of the glass bottle being dipped in white paint – to create the unique, organic covering of each bottle.

Read more about ‘Untitled’ here.