Pitti presents Proenza Schouler backstage
In our final recap of the events of Pitti Immagine fashion trade show in Florence in June, we present a documentary behind the scenes at Villa della Petraia, in the lead up to Proenza Schouler’s fabulous event showcasing their Pre-Spring collection 2010.
Watch as Kembra Pfahler directs her Florence ballet dancers for last-minute auditions in the gardens, witness Haim Steinbach’s precision as he constructs an installation of Proenza Schouler accessories in the foyer, and walk with Art Production Fund’s Yvonne Force Villareal as she places Kalup Linzy’s photographs against the villa’s façade.
Then watch as evening falls and the beautiful people come out to play, with exclusive footage of the evening’s proceedings including the devilish performance by The Voluptuous Horror of Karen Black and the dramatic genius of Kalup Linzy.
The video also contains an interview with Jack and Lazaro of Proenza Schouler as they discuss the curation of the event, providing further insight into the multi-faceted multimedia collaboration.
All footage is brought to you courtesy of Pitti Immagine.





